WHAT WE BUILT AND THE PROBLEM WE SOLVE

Her Gym is a premium, women-only boutique fitness brand — created by women, for women. Each club spans 250–500 m² and is staffed exclusively by certified female professionals, ensuring a safe and empowering environment for every member. With modern design, state-of-the-art equipment, and an atmosphere free from judgment, Her Gym removes the intimidation that 7 out of 10 women experience in mixed gyms. The result is a space where women feel confident, supported, and inspired to achieve their fitness goals. 1 in 3 women quit gyms because of harassment, intimidation, or discomfort.

MARKET OPPORTUNITY

  • UNTAPPED MARKET: ROUGHLY 40 % OF WOMEN IN EU SKIP GYMS ALTOGETHER BECAUSE MEN MAKE THEM FEEL UNCOMFORTABLE OR HARASSED.

  • YET FEMALE-FOCUSED CLUBS ARE STILL < 3 % OF ALL GYMS, SO EARLY MOVERS GRAB THE FIELD.

FRANCHISE OPPORTUNITY

FINANCIAL OVERVIEW

Franchise partners typically invest €700/m², with total budgets tailored to club size, starting from €175k.

14 MONTHS | BREAK-EVEN

Historical break‑even is ≤ 14 months and
steady‑state returns reach 25–30 %
EBITDA

MULTIPLE INCOME STREAMS

70% from membership, 15% from small-group classes,15% from high-margin gymwear & webshop sales. Additional revenue streams include online training, specialty classes, and Her Boutique retail.

FRANCHISE FEE / ROYALTY / BRAND FUND

€ 35 k / 7 % / 2 %

PRE-LAUNCH SUPPORT

– Location selection toolkit & site evaluation guidelines
– 4-week pre-opening academy
– Staff onboarding & recruitment support
– Turnkey design package & vendor partnerships (layout, equipment sourcing, operational/financial manuals)
– Licensing & legal guidance
– Pre-opening marketing campaign
– Technical setup: CRM integration, system onboarding, staff scheduling tools
– Fully equipped, ready-to-operate gym

POST-LAUNCH SUPPORT

– Marketing templates & brand guidelines
– Continuous staff training & development
– Technical support & CRM management
– Ongoing consulting: business strategy, operations, andstaff management

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HER GYM
FRANCHISE

30 – 40 % (25-30 % EBITDA; break-even ≈ 14 mo.)

≈ 3 years

BUY-TO-RENT
APARTMENT
(EUROPE)

3 – 8 %; even “prime” real estate forecasts cap at ≈ 9 %

10 + years

WHAT YOU

GET

The turnkey package covers site

selection, interior design, staff

training, marketing templates, and

a four‑week pre‑opening

academy—so partners can launch

quickly and ride the fast‑growing

€5.3B women‑only fitness

segment.

CONTACT HER GYM